Privacy Policy

High River Rentals ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and safeguard your information when you visit our website located at highriverrentals.com (the "Site").

By using the Site and/or submitting your information to us, you consent to the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

a. Information You Provide

When you use our Site, submit a reservation request, or engage with us as part of a rental inquiry or transaction, we may collect:

• Name
• Email address
• Phone number
• Address
• Reservation details and preferences
• Driver's license information
• Insurance information
• Driving history or driving record information (where permitted by law)
• Payment or billing-related information (if applicable)
• Any other information you voluntarily provide

This information may be collected through the Site or through direct communication (including phone, text, or email) in connection with a rental transaction.

b. Automatically Collected Information

When you visit the Site, we may automatically collect:

• IP address
• Browser type and device information
• Pages visited and time spent on the Site
• Referring website

c. Cookies and Tracking Technologies

We use cookies and similar technologies to improve user experience, remember preferences, and analyze website performance. You may disable cookies through your browser settings, though some features of the Site may not function properly.

d. Advertising Measurement

We use advertising and analytics tools, including the Meta (Facebook) Pixel and Conversions API and Google Analytics, to understand how our ads perform. When you visit the Site or make a reservation, we may collect and share with these providers:

• Ad-click data, such as Facebook click and browser identifiers stored in cookies
• Your IP address and browser/device information (user agent)
• Reservation events, such as a booking request or completed payment, and the booking value
• Your email address, phone number, and name in hashed (scrambled, non-readable) form, used only to match the booking to an ad

This information is used solely to measure and improve our advertising. You can limit ad tracking through your browser's cookie settings and your Facebook ad preferences at facebook.com/adpreferences.

2. HOW WE USE YOUR INFORMATION

We use your information for legitimate business purposes, including:

• Processing and managing reservation requests
• Verifying identity and eligibility to rent a vehicle
• Evaluating driving eligibility, including reviewing driving history where permitted
• Communicating with you regarding reservations, logistics, and customer support
• Coordinating vehicle pickup, drop-off, and related services
• Preventing fraud, misuse, or unauthorized activity
• Complying with legal, regulatory, and insurance requirements
• Improving our website and customer experience

Collection and use of driver's license, insurance, and driving record information is necessary to fulfill rental transactions and comply with applicable laws and industry requirements.

3. TEXT MESSAGES AND COMMUNICATION CONSENT

By providing your phone number to us, you expressly consent to receive communications from High River Rentals via phone call and text message.

These communications may include, but are not limited to:

• Reservation confirmations and updates
• Booking assistance
• Pickup and drop-off coordination
• Customer service communications
• Important account or transaction-related notifications

Message frequency may vary and may be frequent depending on your interaction with us. Message and data rates may apply.

You may opt out of text messages at any time by replying STOP. However, opting out may limit our ability to provide certain services or support related to your reservation. We do not send promotional or marketing text messages without your separate consent.

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information.

We may share your information only as necessary for business operations, including with:

• Service providers that assist with website hosting, communications, or payment processing
• Advertising and analytics partners (such as Meta and Google) for ad measurement, as described in Section 1(d)
• Insurance providers or claims administrators, where applicable
• Legal, regulatory, or law enforcement authorities when required by law
• Professional advisors (such as legal or accounting services)

All third parties are required to maintain the confidentiality and security of your information.

5. DATA SECURITY AND CONFIDENTIALITY

We take reasonable administrative, technical, and physical safeguards to protect your personal information, including sensitive data such as driver's license and insurance information.

Access to sensitive personal information is limited to authorized personnel who require it to perform their job duties.

While we take reasonable measures to protect your information, no system can guarantee absolute security.

6. DATA RETENTION

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, complete rental transactions and related obligations, comply with legal, regulatory, insurance, and recordkeeping requirements, and resolve disputes and enforce agreements.

7. YOUR RIGHTS AND CHOICES

Subject to applicable law, you may:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your personal information, where permitted

To make a request, please contact us using the information below.

8. THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies.

9. CHILDREN'S PRIVACY

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Policy.

11. CONTACT INFORMATION

If you have any questions about this Privacy Policy or our data practices, please contact us at: